Tesla will end production of its Cybertruck in 2027, Chief Executive Officer Elon Musk announced on X late Thursday night. The automaker plans to begin winding down assembly of the electric pickup at its Texas Gigafactory around mid-2026 to reallocate manufacturing capacity toward its Cybercab robotaxi.
Declining Sales and Shifting Focus
The Cybertruck was first unveiled in 2019, but deliveries were delayed until 2023. By the time it arrived, the vehicle’s initial target starting price of $40,000 had increased to $60,990. Throughout its production run, the model faced recurring reliability issues, multiple recalls, and safety concerns regarding its design.
Sales of the pickup remained low, leading Tesla to group the vehicle’s financial performance under an “Other models” category rather than breaking out specific delivery figures. Industry estimates indicate that sales accounted for roughly 10% of Musk’s original targets, despite the Texas Gigafactory establishing an estimated annual manufacturing capacity of 125,000 units. As stock accumulated, sister company SpaceX purchased $131 million worth of Cybertrucks last year.
As reported by CNET, Tesla has increasingly pivoted its long-term strategy toward artificial intelligence, robotics, and autonomous vehicle technology.
Ramping Up Cybercab Production
The phase-out of the Cybertruck is intended to clear space for the fully autonomous Cybercab. First introduced in 2024 with a target price tag below $30,000, the steering-wheel-free vehicle is scheduled to expand production in Texas next year. Tesla launched limited ride services with the Cybercab in Austin in early September, which prompted a federal investigation into whether the self-driving model complies with federal safety standards.
The decision follows earlier adjustments to Tesla’s product lineup. In January, the company discontinued the Model S sedan and Model X SUV to accommodate production of the Optimus humanoid robot at its manufacturing facility in Fremont, California.
Following the exit of the Cybertruck, Model S, and Model X, Tesla’s consumer vehicle offerings will temporarily consist only of the Model 3 and Model Y, ahead of the projected launch of the Tesla Roadster in 2028.
