Tubi has introduced a new feature called Mixtapes, which allows users to curate their own collections of movies and television shows. The free streaming service announced on Tuesday that viewers can now create, organize, and share personalized watchlists through its mobile app and website.
Creating and Sharing Collections
To utilize the new feature, users must have a registered Tubi account. Once logged in, viewers can select titles from the platform’s extensive library, assign a name to their collection, and arrange the content in any preferred order. The tool also incorporates artificial intelligence, allowing users to let the app assist in generating lists, which can then be edited, rearranged, or completely rebuilt by the user.
After a collection is published, the platform generates a link that can be shared with others. There is no restriction on the number of mixtapes an individual user can create.
“Discovery on Tubi has always been deeply personal, and we built Mixtapes to give viewers a new sense of authorship,” said Mike Bidgoli, president of Tubi. “There’s something special about choosing what belongs together and who it’s for. A mixtape can express your own taste, but it can also say to someone else, ‘I made this for you,’ and that kind of personal recommendation has always been at the heart of how people discover their next favorite thing.”
Curated Content and Platform Library
To mark the launch, Tubi has collaborated with several content creators to provide examples of what can be built with the tool. These include a horror collection focused on antiheroes by @chronicallyscary, a 1990s and early 2000s nostalgia list by @courtrevolution, a martial arts selection by @simiview, and a modern gothic horror compilation by @saks11thavenue.
Tubi currently hosts a library consisting of more than 375,000 movies and television episodes. The service provides ad-supported content, including original programming, children’s shows, Spanish-language titles, and a variety of live channels.
