Reddit is introducing a new feature called Reddit Reviews, a section of the platform designed to handle product recommendations. Rather than hiring a traditional team of writers to test items, the company is utilizing software to gather insights directly from everyday users.
How Reddit Reviews Work
The system crawls through the platform to organize product information into dedicated pages, highlighting the most important takeaways from various online communities. The software scans all mentions of a specific item and compiles the data into a browsable and accessible format for users seeking purchasing guidance.
Each product page features a summary of public sentiment, accompanied by a visual breakdown indicating whether conversations skew positive, mixed, or negative. Readers can also access direct links to original user comments and apply topic filters for more specific research. According to the company, all data originates from real users, and businesses are prohibited from paying to feature their products.
Rollout and Platform Changes
The new tool is rolling out across iOS, Android, and the web over the upcoming weeks, launching with 10,000 frequently discussed items across multiple categories. This update follows several recent modifications to the platform, including the introduction of a customized feed and the testing of a feature that converts standard posts into audio and video content.
